If it seems like everywhere you look lately you see a Farmasi Beauty Influencer touting the awesomeness of the makeup brand, you’re not alone. You might also be wondering how to become a Farmasi Makeup Consultant yourself. If so, great! In this post we’re going to talk about all things Farmasi.
Here’s a quick overview of what we’ll cover:
- What is Farmasi?
- How to Make Money as a Farmasi Makeup Consultant
- Is Farmasi an Affiliate Program or an MLM?
- Farmasi Perks & Benefits
- Why I Joined Farmasi (and who I am!)
- What is in the Farmasi Starter Kit?
- What are Farmasi Product Packs?
- How to Sign Up as a Farmasi Beauty Influencer
Here’s my video overview of Farmasi, then scroll down to read the blog post for all the nitty-gritty details:
What is Farmasi?
Farmasi is a makeup, beauty and personal care brand that quite literally exploded into the U.S. market earlier this year (scroll down to the Google Trends graphs below to see what I mean). The company is already established in over 100 countries around the world, but just launched in the U.S. and is taking the beauty industry by storm with its luxury makeup sold at bargain prices.
If you’re and influencer on Instagram or YouTube AND/OR a beauty or style blogger looking for an affiliate program that pays high commissions, then you need to take a serious look at Farmasi. If you’re NOT an influencer, Farmasi can still be an awesome opportunity for you to make money from home. We’ll go into all of that below!
Fun Fact: “Farmasi Makeup Consultant” is the same thing as Farmasi Beauty Influencer, Farmasi Seller, Farmasi Distributor, etc. It’s like 🍅to-MAY-to, 🍅to-MAH-to.
I’m currently taking a business course related to blogging and direct sales and in it learned that there are 4 different stages that most direct sales companies go through: Formulation, Concentration, Momentum and Stabilization. The best time to sign up with a company is when it’s in Momentum.
Farmasi is in Momentum… BIG TIME.
For context, here are a few examples of direct sales companies that have previously hit Momentum and are now in Stabilization:
This company seems like its been around forever, and you can see that their Momentum peaked back in 2004.
Monat is a hair care company that just launched a few years ago, had a massive Momentum spike, and seems to have entered the Stabilization phase in early 2018.
Arbonne is one of my personal faves product-wise. You can see Momentum somewhere around 2006, and then Stabilization going forward.
Farmasi is a Makeup Brand in Momentum
Now by contrast from the graphs above, take a look at the Google Trends results for Farmasi:
Crazy, right?! When I first saw the growth trend on this company, MY.MIND.WAS.BLOWN 🤯.
I’m not a huge makeup girl, but I AM a blogger and entrepreneur so when I saw this opportunity (AND found an incredibly strong upline/training mentorship for support), I knew I had to take it seriously and sign up as a Farmasi Makeup Consultant myself.
If you’re ready now, you can start your application to become a Farmasi Influencer right here.
Quick caveat: I am NOT saying that companies in Stabilization are not good opportunities… they totally can be, especially if you have a great upline! But what I AM saying, is that if you sign up with a direct sales company near the beginning of their Momentum phase, you stand to make A LOT of money. As my fellow mom blogger, McKinzie Bean of Moms Make Cents, says, “Momentum is where the millionaires are made!”
Ok, so it’s clear that Farmasi is in a serious growth phase, but what does that mean for YOU as a blogger, social media influencer, or mama looking for extra income? What are the perks and benefits? How can you actually succeed as a Farmasi Beauty Influencer? And how much money can you actually make?
How To Make Money as a Farmasi Beauty Influencer
Since Farmasi takes a modern approach to Direct Sales, it works much more like an affiliate program that pays super high commissions (and that also has additional perks). Here are the basic two ways to make money as a Farmasi Makeup Consultant:
Method #1: Use Farmasi as an Affiliate Program to Make 50% Commissions
If you’re a blogger or social media influencer, you’re probably already familiar with affiliate marketing. If not, it’s simple! Basically, affiliate marketing is where you share about products you love and earn a commission of any sales received through your unique link or referral code.
When you sign up as a Farmasi Consultant you get a personalized link that you can share in emails, text messages, Facebook posts, blog posts, Pinterest, Instagram, YouTube, etc. If anyone makes a purchase through your link, you receive a whopping 50% commission on the sale! (For example, if someone purchases a Lipstick for $12, you automatically earn $6).
Method #2: Leverage Farmasi as an MLM to Grow Passive Income (Affiliate Marketing on Steroids)
If you’re interested in scaling your income up even more, you can leverage Farmasi as an MLM (Multi Level Marketing). This is where you share the income opportunity with others and get them to sign up as a Beauty Influencer with you. When you do this, you not only earn a commission on your own personal sales, but also earn a smaller commission on all the sales of the Farmasi Consultants that signed up on your “team”.
This is similar to a “tiered affiliate program”, like Ultimate Bundles or ClickFunnels (they pay you additional commissions for any sales that come through affiliates you referred).
And honestly you guys, this is where the income potential really starts to skyrocket. You can also earn additional cash bonuses, vacations, cars and more.
So, Is Farmasi an Affiliate Program or an MLM?
The short answer is: It depends how you use it.
Part of the beauty of the Farmasi makeup brand opportunity is that you can leverage it however you want!
Want to sign up as a Beauty Influencer just to get luxury makeup at 50% off or earn a bit of easy side-hustle cash? Go for it, smart lady.
Want to sign up and use Farmasi strategically as an affiliate program on your blog to earn 50% commission? Who wouldn’t?! 50% is a crazy high commission rate for any affiliate program.
Want to become a Farmasi Consultant to get the discount, earn commissions AND leverage your time by building a team of Farmasi Beauty Influencers to scale your passive income? Girrrl, go get it! (This last option is how you leverage the Farmasi MLM business model)
Really, you can sign up for whatever perks and benefits you want. You do you! Speaking of perks…
Farmasi Makeup Consultant Perks & Benefits
Here are a few details about the Farmasi Influencer program, including commission amount, bonuses, discounts, perks, sign up cost, product details and more:
- You make 50% commission on all personal sales through your personal link
- You can refer other influencers and earn a commission on their sales too
- You earn commissions on your referred customers forever (not just the first sale)
- You only have to sell one thing every 6 months to stay active (unlike other affiliate programs that kick you out if you don’t make sales)
- Opportunity to earn cash bonuses, trips, car allowance and more (these can be earned when you build a team)
- The products are cruelty-free, meet European standards, and most are vegan (they’re an easy sell)
Let’s go into a bit more detail…
50% Commission + 50% Product Discount… FOREVER
Once you sign up as a Farmasi Beauty Influencer you immediately get 50% off all products (Starter Product Packs are discounted even further – more on that below) as well as 50% commissions on any products people buy through your link. If you’re a blogger then you probably know how rare a 50% commission structure is, especially on physical products! Even on digital products like ebooks and courses, commissions most commonly top out at 40%, so Farmasi is incredibly generous to its consultants.
The real kicker? You earn these commissions FOREVER, not just on the first sale. This is passive income at its finest, and is super rare for affiliate programs!
You Don’t Have to Stock Any Inventory
This one’s a biggie for me. With many direct sales companies, you have to carry a ton of inventory of your products for in-home demos and parties. But who wants to do that?! I remember signing up as a consultant for Mary Kay as a teenager and had to stock a gazillion makeup samples and products for home parties. It was a pain!
I don’t know about you, but for me, as a busy mom of 4 who’s already trying to minimize the clutter, the LAST thing I need is more “stuff” around the house. With Farmasi, all sales happen online through your personal website and products are shipped straight to your customers. Easy-peasy.
Farmasi Products Are Clean & High-Quality
Quick cosmetics industry lesson:
Um, kinda scary, right?
Even though Farmasi launched in the U.S. this year, they still adhere to European Standards (which is like getting the Gold Seal of Approval for safety and high-quality). Since Farmasi makeup is clean AND high quality, their products have been blowing up among beauty influencers on social media.
Farmasi Products are Surprisingly Affordable
With all this talk about how premium Farmasi products are, there’s got to be a premium price tag attached, right? Surprisingly, no! When I first saw how low their prices were, I messaged my upline and was like, “Ummm, are these the REAL prices?”.
Check out the prices and products for yourself right here.
To me, this is another thing that makes Farmasi so unique since most direct sales companies have a reputation for super-high prices.
Not only are the Farmasi prices inexpensive at retail, but remember, when you sign up as a Farmasi Makeup Consultant you get 50% additional discount.
Super-Low Sign Up Fee
Typically when you sign up as a distributor with a direct sales company, there is a sign up fee which covers the cost of your welcome kit as well as some marketing material and samples, and usually ranges from around $50 – $100 or more.
When you sign up as a Farmasi Makeup Consultant, you pay just a one-time fee 19.99 (most companies make you renew annually – not the case with Farmasi).
You have the option to add on Product Packs – sets of products at an even deeper discount to start your business strong – but that’s completely optional.
Why I Joined Farmasi
I’m a stay-at-home-mom of four young kids and I’ve also been working from home since my first son was born. I started by working for my sister’s online startup company, doing blogging, online marketing, customer service and public relations. When you work for a small startup, you wear a lot of hats 😉
It wasn’t long before I ventured off on my own, started a blog and learned the ins and outs of affiliate marketing. I also started to learn about Direct Sales and its unique business model that allows you to make passive income unlike anything else. AND, the more I researched it, the more I realized how similar it is to affiliate marketing, which I already loved!
I’ve dabbled in other Direct Sales companies, leveraging my blog to make commissions and earn passive income through growing a team.
When I heard about the Farmasi opportunity from a trusted blogger friend, researched the timing and Momentum it was in, and saw the generous Compensation Plan, I couldn’t refuse and signed up that same day! I’m super excited to grow with this brand.
You can sign up as a Farmasi rep right here if you want to jump in with me. We’ll lock arms and do this thang together! (Be choosy about who you sign up under! More on that below).
How To Become a Farmasi Makeup Consultant
Step 1: Click the “Beauty Influencer” Option
Head to Farmasius.com and click the “Choose” button in the “Beauty Influencer” box.
Step 2: Fill In Your Deets & Confirm Your Sponsor (I’m #0125099)
Next, you’ll fill in your personal deets.
If you’d like personal training from me and our team, make sure to confirm that I’m your sponsor (Candis Hidalgo, #0125099). Here’s why it’s important to choose the right person to sign up with:
Another thing I’m learning in this direct sales/blogging course is that it’s important to choose a great upline sponsor when you sign up with a company. Your upline can make or break your success!
On our team, you will have exclusive access to trainings on how to grow your sales and passive income with blogging, social media, attraction marketing, Instagram, YouTube, Facebook, email marketing and much more. No need to spam your friends 😉
And if all that seems overwhelming to you, our team also has Direct Sales professionals who have been working in the industry for over 20 years and an help you with offline methods as well. In short, our team rocks!
Step 3: Choose Your Farmasi Starter Kit and Product Pack
As mentioned above, it costs just $19.99 (+ shipping) to sign up, which covers the cost of your Starter Kit.
But what is a Farmasi Starter Kit, anyway? Basically, it’s a cute little box full of marketing material, catalogs and product samples to get you going.
If desired, you can also add on a Product Pack which are discounted even deeper than your normal 50%. The Farmasi Product Packs are priced at $49, $125, and $200, and can ONLY be purchased at the time of sign up. I recommend you purchase one of these packs if you plan to do personal reviews of the products, unboxing posts or videos, want to share your Farmasi journey and experience via social media or blogging or basically just want to try all of the Nordtrom-quality products at Walmart prices 😉.
Again, this is optional, and if you are on a tight budget you can forego the Product Packs entirely. (If you need help deciding which Product Pack you should get, just drop a comment below or email me and we can chat about it).
Next, just continue to the shipping and payment page to complete your order.
You’re now officially a Farmasi Makeup Consultant and can start using your referral link right away to earn commissions! Woot woot!
Be sure to look out for my welcome email after you sign up that has “10 Ways to Make Money With Farmasi in Your First Week”)
Hey & Welcome! Here’s What’s Next.
Once you’ve signed up, I’ll get a notification and will get in touch with you (email) with information to get you started as soon as possible. You’ll also get access to our training videos, tutorials and support groups right away.
Welcome! I’m super excited to work with you and help you crush it as a Farmasi Makeup Consultant 👊.
Wait! Can I Ask You A Question?
If you read this far and are still on the fence about becoming a Farmasi Makeup Consultant, would you please complete this sentence for me (in the comments or send me an email)?
“I’d sign up to become a Farmasi Beauty Influencer, BUT…”
I really want to help as many people as possible with this opportunity and the answer to this question will help me better understand your fears and hesitations.
Leave a comment below or send me an email at email@example.com and we’ll chat! I’m also happy to answer any questions you have 🙂
Protein shakes are my go-to daily lunch, mostly because of their convenience, but it helps that they taste like dessert 😉 . You get an entire balanced and healthy meal in 2 minutes in the form of a tasty shake. Health, convenience and deliciousness… it’s a win-win-win for busy mamas.
But sometimes you just wanna eat something, ya know? And smoothie bowls are basically the same thing as the shakes I make, just with the liquid/solid ratio adjusted a bit for a more “spoonable” experience.
Add some crunchy toppings and you’ve got yourself an easy go-to on days when you don’t feel like drinking your lunch through a straw 😉.
So with that in mind, give this delicious recipe a try for breakfast or lunch!
Vanilla Dragonfruit Protein Smoothie Bowl (Vegan, Gluten-Free, Dairy-Free)
- 2 scoops Arbonne vanilla protein
- 2 frozen bananas
- 1/3 cup frozen pink dragonfruit
- 1/4 cup frozen raspberries
- 1/4 cup unsweetened almond milk
Just add all ingredients to your blender or Nutribullet and blend. Top with your faves! Pictured here is puffed quinoa, toasted, coconut flakes, coconut yogurt and berries. Yum!
Why I Love Arbonne Protein
In the world of protein powders, you have a lot of options. There’s whey, casein, soy, egg, rice, hemp and other plant-based sources.
Each of these have their pros and cons depending on your goals and ideals (weight loss, muscle gain, weight maintenance, health, sourcing, etc.).
When choosing a protein supplement, you’ll want to make sure your protein has a complete amino acid profile as well as taking a good look at the ingredients to make sure they’re contributing to – and not hurting – your overall health.
With that in mind, here’s why I choose Arbonne’s protein:
- 100% Vegan: Contains no whey or casein (which can be hard to digest and can cause abdominal discomfort and gas)
- 20 grams of Complete Protein: Many plant-based protein powders are not considered “complete” because they only use one source of protein. By combining protein from pea, brown rice and cranberry, Arbonne’s protein delivers a complete amino acid profile
- Bonus nutrients: additional nutrients like vitamin B12 and Folate give me even more health benefits
- Soy-free: I like to steer clear of soy whenever possible because of its negative impacts on health
- Gluten-free, Dairy-free, Cruelty-free: All the -frees 😉
- Tastes amazing: If you’ve ever tried protein powders before, then you know that most of them taste nasty. They’re either too grainy, or too artificial tasting, or too nasty. Lol. I seriously look forward to my Arbonne shakes every day because they really taste that good.
You can grab a bag of Arbonne vanilla protein here on my website. They have Chocolate and Chai flavors too 😋
Want More Recipes?
I’m making a recipe book with TONS of recipes just like this. It’ll have beautiful pictures, delicious recipes, and step-by-step instructions. And I’m going to give it away for free – hooray! Just sign up for my other free recipe booklet on this page and I’ll let you know as soon as it’s ready!
So Grateful For Your Shares!
If you use Pinterest or Facebook, I’d be so grateful if you shared this post 💕. Every share helps!
“Spending my free time sharing what I’m passionate about and getting paid to do it really sucks”… SAID NO ONE EVER. And that’s pretty much what you’re getting yourself into when you decide to start blogging seriously.
Is it a lot of work? Yes. Is it head-bangingly frustrating at times? Yes. Does it mean that you’ll probably have to sacrifice some of your Netflix and Facebook-scrolling time? Yep.
But it is also extremely fulfilling, rewarding and fun! Plus, if you follow the right plan (ahem, see below), you can save yourself a ton of time chasing “blogging tips” and actually start to make an impact on others’ lives and an income for yourself and your family as soon as possible. It’s a pretty great gig. But you’re already here so I probably don’t need to convince you of that!
But before we dive into this detailed 9-step plan, I need to tell you quickly WHY I wrote it, and I can do it in two words: information overload.
As I’m sure you’ve noticed, when you start to Google around about how to start a blog and make money, you come head-on to a huge and heavy brick wall called “information overload”. Articles on how to start, what to write, how to write, headlines, tech, design, hosting (what’s that?!), SEO (what’s that?!), alt tags and algorithms and plugins (what the heck are all those??!!!) and before you know it your brain hurts and you just want to curl up on the couch and eat chips and watch Lifetime and never look at a computer screen again.
It’s all just too much, and it scares people away from doing something that is really quite easy, fun and lucrative. The thing is, you don’t need to know it all right now. You just need to know the basics, the right framework for getting started on the right foot.
In my network marketing business, we have a saying that “Ignorance on fire is better than knowledge on ice” which basically just means get over yourself and get started, even if you don’t know all the steps ahead of you yet. But I’ll do you one better: I’ll give you the first 9 steps you should take after you’ve decided to start a money-making blog so you don’t waste time on stuff that doesn’t matter right now. If you do these things first, in order, you’ll have set the foundation for a strong and profitable blog that will be a joy to work on.
And that’s why I wrote this post. I recommend you read/skim this guide in it’s entirety first so you get a clear big-picture overview, then start back at the beginning and actually follow along and do the work step-by-step. You can also download this entire guide for free as a PDF so you can access it anytime. Okay, let’s dive in!
Step 1: Treat This Like a Business From Day 1
A “sometimes” blog is a hobby blog, which is fine, but it won’t make you money. This doesn’t mean you have to spend 40+ hours a week on it, but it DOES mean you have to schedule hard, non-negotiable time into your calendar to work on your blog.
10 hours a week is a great start, scheduled in 30, 60, or 90-minute time blocks. This might mean you have to wake up an hour earlier or sacrifice your evening Netflix habit to make it work, but the time has to come from somewhere.
Action Step: Schedule 10 hours each week into your calendar in 30, 60, or 90-minute time blocks.
Step 2: Decide WHO You Want to Write To/For
Before your write a single word on your blog, you should decide who you’re going to be writing to. In blogging and online marketing, this is typically called your “Avatar” (this will come in handy when you choose your blog name in the next step).
In the beginning, you might just have a vague idea, and that’s okay, but the earlier you can narrow this down, the better since it will help you create the most relevant and helpful content for your readers.
Think about who could benefit from what you’ll teach. This doesn’t mean you have to be a credentialed expert or have a prestigious degree on your topic! Just think about topics you’re passionate about, can’t stop talking about and naturally love sharing about and helping people with.
Oftentimes your Avatar will be YOU from one or two years ago. This is a little hack I learned from Ruth Soukup in her course, Elite Blog Academy (which teaches you EVERYTHING you’ll ever need to know about running a successful blog… more on that at the end).
No need to feign authority or act as if you know it all. Just be yourself, and share tips, advice, hacks and revelations you’ve learned along the way. We’ll talk more about creating content like this in Step #5.
Action Step: Spend 15-30 minutes writing a list of things you love talking and sharing about. This can be anything from parenting to yoga to business to weight loss to crafting to psychology to fitness to… well, you get the idea ;). You’ll probably have several things written down, but choose the one that sparks the most joy (yes, I’m a huge Marie Kondo fan).
Step 3: Install Your Blog on WordPress
When you start a new blog, there are many different options for which platform to use to write on. I’m going to save you a bunch of time, frustration and money down the line and just tell you which platform is the best: self-hosted WordPress**.
Ask around to any professional blogger and 99% of them will tell you they use self-hosted WordPress. It’s the most versatile and user-friendly of all the blogging platforms and is widely considered THE go-to for anyone who is serious about blogging.
Self-hosted WordPress is a free blogging platform, but you will need to pay for hosting to make your blog “live” on the internet. There are hundreds of hosting providers out there, but I use and recommend Siteground, because of their affordable pricing & freaking amazing customer service.
It’s $3.95 per month (paid annually) and all you do is go to their site, click “WordPress Hosting” on the home page, and sign up with your credit card info for the “StartUp Plan”.
Once you’re done (takes like 5 minutes), just open a chat or support ticket there and let them know you’re a new blogger and would like them to install WordPress for you. They do it for free!
Let them know what you want your blog name to be (www.yourblogname.com). When deciding on your blog name, consider your blog topic and Avatar and make it relevant. For example, my blog’s Avatar is a stay-at-home-mom looking to make money from home, so I named my blog “SmartMomBlogger.com”. Another option is to use your own name for your blog name. Don’t obsess over this too much, just make sure it’s not confusing or hard to spell and doesn’t have any numbers, dashes or special characters in it (gets waayyyy too confusing for people).
**Quick side note: We’re talking about self-hosted WordPress here, not WordPress.com. WordPress.com is really just suited for hobby bloggers. Self-hosted WordPress is for bloggers who intend to make money with their blog.
Action Step: Set up hosting at Siteground and ask them to install WordPress on your new blog.
Step 4: Choose a Theme/Design For Your Blog
Once you get word from Siteground that your blog is ready, you can log in and start writing. BUT, hold up! There a few steps you need to take care of before you dive in, the first of which is the design of your blog (called a “theme” in WordPress).
My #1 tip for you when choosing your blog theme? Don’t spend more than 20 minutes deciding! Just choose a free theme from the gallery (screenshot below) that you like the general look & feel of.
To do this, once logged in, click “Appearance” > “Themes” > “Add New” from the sidebar menu to browse the free themes.
I know you want a professionally branded blog with amazing colors and graphics that perfectly match your vision and design aesthetic… I know. But so many bloggers spend WAAAYYYY too much time in this phase and get sucked down the never-ending rabbit hole of trying to design a logo and make their blog look perfect. The problem is, that’s the wrong thing to spend time on in the beginning.
You need to focus your time on creating amazing blog posts and getting them in front of the right people. Otherwise you’ll have a perfect-looking blog that no one ever sees.
So just pick a theme you generally like, skip the logo for now (your blog name will still show at the top), and move on to the next step! You can – and should – upgrade your blog design later once you start to get readers… but focusing on this in the beginning really is a waste of time. Just trust me on this one 😉
Action Step: Choose a design (theme) for your blog from the free WordPress gallery. Don’t obsess. Just pick one and move it along!
Step 5: Brainstorm Blog Post Ideas
I always tell people that a good blog post (the kind that gets shared) will focus on the reader, as opposed to being about you. This is one of the fundamentals of a successful and profitable blog: make it about your readers.
It should help them do one or more of the following: solve a problem, reach a goal, inspire them to action, or help them shift their thinking.
With that in mind, make a list of at least 25 problems or questions that your readers might have.
For example, if your blog topic is health & wellness and your Avatar is a millennial mom, the items on your list might look something like this:
- How to find time to workout with a new baby
- How to get your newborn baby to sleep through the night (so you can too!)
- 5 easy mommy and me exercises
- 10 foods that will increase your energy
- How to get rid of your mommy pooch
- How to (safely!) lose weight while breastfeeding
- How to create a morning routine when you’re a new mom
- How to make time for self care with toddlers in the house
- 7 screen-free activities to keep toddlers busy while you work out
- An easy 10-minute home workout for new moms
- How to create a routine for your toddlers (and bring peace back into your home!)
- 21 common health mistakes stay-at-home-moms make
- Time-blocking for millennial moms (how to actually get stuff done!)
Okay, I think you get the idea 😉 Just make a list of 25 things that you can help your ideal reader with. These will be your very first blog posts!
Action Step: Make a list of 25 problems or questions your Avatar has.
Also! Be sure to grab this freebie download that has 120 blog post ideas for more inspiration:
Step 6: Start Writing Posts
Now that you have plenty of blog post ideas to get started… get started!
As you sit down to write your first post you might find yourself struggling with how to start, what to actually say, how long it should be, and how to end it all off.
It’s the curse of the blank white screen. It can be intimidating for anyone, and especially so for new bloggers! But I’ve got a fix for that, and it’s another trick I learned from Elite Blog Academy.
It’s called the F.O.C.U.S. method.
When you use the F.O.C.U.S. framework to write your blog posts, writer’s block pretty much disappears and it helps the words just flow through your fingertips and onto the (digital) page. To use the F.O.C.U.S. method on your blog posts, just follow the instructions in this post.
One final piece of advice on writing before we move on: be consistent!
This doesn’t mean you have to write every day, but it does mean you should be posting consistently on a regular schedule, not sporadically whenever you feel like it. 1-2 x per week is great.
I can’t stress this point enough: your blog will not grow if you are not consistent.
So plan out your content (use your list of 25 + the freebie with 120 additional post ideas) and plug those titles into your calendar so you know exactly what you’ll be posting and when.
You can use Google calendar, post-it notes on your paper wall calendar, or whichever method you like, but DO PLAN IT and BE CONSISTENT.
Action Step: Write and publish your first post using the F.O.C.U.S. method.
Step 7: Start Using Pinterest
Okay, so now you’re all set up and writing amazing blog posts consistently. What’s next? Can you guess?
Readers! You need people to actually read your blog! In the blogging world, you might hear this referred to as “traffic” or “pageviews”, but it all basically means you want eyeballs on your blog.
But how do you find them? First, let’s shift that question around because it’s actually a matter of how they find you.
There are many, many, many strategies and tactics to getting readers to your blog, but I’m going to share with you the #1 best way to start: Pinterest.
I’m sure you’ve already heard of Pinterest, but probably think of it as a place to save recipes, kids birthday party ideas and DIY projects for your home. And it is that.
But it’s also the successful bloggers’ secret weapon for getting massive traffic to their blogs.
It’s impossible to explain Pinterest blog marketing in one bullet point, but the basic gist is that you create “Pin” images for each blog post (super easy with a free tool like Canva) and pin them on Pinterest for others to find.
You can see my “Pin” image for this blog post at the top of this page. If you hover over it with your mouse or click on it from your smartphone, you’ll see that you can share it on Piinterest. Now that “Pin” is on Pinterest for others to find and “Re-pin” and it links back to my blog.
When you’re ready for this step, take McKinzie’s free Pinterest course so you make sure you do it right (and save yourself time and frustration trying to “wing it”).
**Quick side note! You’re going to be tempted with many other traffic strategies you hear about, such as SEO (Search Engine Optimization), Facebook pages and groups, live video, YouTube videos, blog networking, Facebook ads, and many others, but I implore you to put your blinders on and just focus on Pinterest to start. It’s the easiest and fastest way to gain traction in the beginning, and if you split your focus onto other things you’re going to get overwhelmed and make very little progress. Stay laser focused!
Action Step: Set up a Pinterest account for your blog and sign up for McKinzie’s free Pinterest Primer marketing course.
Step 8: Set Up Your Email Newsletter
Having an email list is suuuppper important! You should get this going as soon as you can as it will help you leverage your sporadic and unpredictable blog traffic and convert it into loyal readers and fans who come back to your blog again and again.
To start, you can use a free mail service like Mailerlite or Mailchimp until you reach your first 1,000 subscribers. Just sign up and follow the instructions to create an email sign up form to place on your blog.
Email marketing for your blog is a whole other topic, and when used effectively, can help grow your blog and income by leaps and bounds. But for now, just keep it simple.
When you’re ready to dive into the details of email marketing and making money with your blog (here are the 6 ways most bloggers actually make money), then you’re probably also ready for Step #9, so here we go…
Action Step: Sign up for a free account at Mailerlite or Mailchimp and create an email sign up form for your blog. Place it in your sidebar and footer for now.
Step 9: Invest in Your Blog
Here’s the part where I give you advice that you don’t really want to hear.
As we talked about in Step #1 above, if you think you can create a successful blog by working on it for a few hours every once in a while – you’re wrong. You need to invest time into this and commit to it for the long haul.
But you also need to invest money, specifically in training or you’ll just end up spinning your wheels following endless “blogging tips” and getting nowhere. You need a cohesive blog growth plan.
After all, we’re treating this like a business, remember? I love the way Rosemarie from The Busy Budgeter puts it:
“Whatever job you have now, you probably trained for right? Maybe you went to college, maybe you interned, or maybe your predecessor trained you. Well, trying to blog without investing in training is kind of like trying to do your job without anyone ever telling you what your job is. Without investing BOTH time and money into your blog, this isn’t going to happen.”
Books and courses on blogging, marketing, running an online business are all great investments.
I’ve mentioned several resources throughout this article to help you start your blog and take your education further, but my #1 recommendation is Elite Blog Academy. It’s the only complete blogging program I know of that covers every single thing you need to turn your blog into a successful business.
The catch? It’s only open once a year. The creator, 7-figure blogger Ruth Soukup, is dedicated to making sure each year’s students get the attention and training they need to really make their blog successful.
Just take a peek at these bloggers’ stories… aren’t they fall-out-of-your-seat amazing?! So even if right now you’re thinking there’s no way you can afford to invest in your blog, just get on the free waitlist anyway, because you never know what could happen between now and the time it opens up again and I would hate for you to miss out and have to wait for another YEAR to really take your blog to amazing levels!
Action Step: Sign up for the free waitlist at Elite Blog Academy.
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Okay, I know that was a lot of information packed into these 9 steps! Your head is probably spinning with ideas and information, but just pause for a moment and take a deep breath. The fact that you’re still here reading this means that you’re serious – congratulations!!
Just take things one step at a time… the really great news is NOW YOU KNOW WHICH STEPS TO TAKE! Doesn’t that feel great?! Isn’t that a relief?!
But now, you have work to do. Knowledge isn’t enough to start your blog or make any money; you need to take action!
So let’s quickly circle back to the beginning and commit to completing Steps #1-3 THIS WEEK to make this happen. Will you do that for me? For YOU? I hope you say yes.